Tone of Voice
Your tone of voice should match the serious, professional, no-nonsense character of the product and brand.
Suggested Content Structure
| Approach | ✅ Do This | ❌ Not This |
|---|---|---|
| Direct & Honest – Say exactly what the product does, no marketing fluff. | "Deploy complex workflows in minutes." | "Experience seamless automation magic." |
| Technical & Precise – Speak like your audience: developers and engineers. | "Scale scripts without worrying about dependencies." | "Your team will love our easy drag-and-drop interface." |
| Confident & Assertive – Show that the product can handle anything. | "No limitations. Every workflow is fully customizable." | "Works well for most use cases." |
| Minimalist & Functional – Avoid unnecessary adjectives or filler words. |